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MEET OUR STAFF

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Will Garcia

President

Will Garcia founded PF Concepts in 2004 and brings over 30 years of experience in leading Patient Access, Patient Financial Services, and Revenue Cycle projects. His passion for helping those in need serves as the foundation of the business and drives his commitment to client financial success. PF Concepts was established on the values of dedication to quality and integrity, which continue to be the organization's focus today. Will is a performance-driven, goal-oriented strategic executive who builds high-performance, cross-departmental teams through effective leadership, management, development, and motivation. He has held various director roles in Patient Access and Patient Financial Services at numerous hospitals, in addition to several interim and consulting positions. Since founding the company, Will has helped clients enhance their financial performance by creatively designing Patient Financial Services projects, including on-site, off-site, field service, and most recently, nearshore teams. The recent establishment of PFC Honduras positions the company to further assist its clients and the patients they serve. Will is a long-time member of AAHAM and HFMA, and he serves on the boards of several organizations in the Paterson, NJ community dedicated to helping citizens improve their educational and spiritual lives. He has also participated in multiple mission trips to Honduras to assist those in need.

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Robert Pineiro

Chief Executive Officer

Robert is the Chief Executive Officer of PF Concepts, responsible for overseeing the Finance, Human Resources, Administrative Departments, and Operations. He brings over 40 years of business expertise as the owner of a tax and accounting firm, along with experience in several consulting roles. Robert and his team have served clients in the tri-state area, including PF Concepts, as well as across the country, providing full-service accounting and a wide range of corporate, trust, and individual tax services. He shares the corporate vision of assisting clients and the patients they serve through a commitment to quality and integrity. Robert embodies this vision in his personal life as well, having served as an associate pastor at his church for the last 18 years. In his free time, Robert enjoys camping, skiing, biking, and playing various sports. 

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Brian Snedeker

VP of AR Services

Brian is the VP of AR Services for PF Concepts and brings over 35 years of Healthcare Revenue Cycle Experience to the organization.  Brian’s experience ranges from his early years as a weekend Patient Access representative for a Hospital in Mineola, NY, where he found his passion for healthcare, to Senior level executive positions responsible for Health Care Revenue Cycle Operations and Client Services.  Brian has senior level management experience in revenue cycle for Hospitals in NY and NJ, as well as successfully managing numerous revenue cycle outsourcing operations in the U.S, Mexico, Honduras and India.  Brian spent 13 years with Genpact where he initially led their Revenue Cycle Operations group, until taking on the role of VP of Client Services.  After leaving Genpact, Brian was the SVP of Revenue Cycle Operations at Aergo Solutions, responsible for the implementation of its SaaS workflow system as well as its Revenue Cycle Operations in NJ and Tennessee.  Brian has successfully driven improved financial results for clients in both the front end and back end of revenue cycle operations.  Brian has an MBA from California State University in Sacramento and a bachelor’s degree in healthcare administration from Ithaca College.  Brian is an active member of HFMA, an avid golfer, music minister and is a shareholder of the Green Bay Packers.

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Edgardo Figueroa

Revenue Cycle Director

Edgardo is the Director of Revenue Cycle at PF Concepts and has over 15 years of experience in meeting and exceeding client deliverables. He is dedicated to not only the clients but also to the patients they serve, driving results through his commitment to both. With extensive knowledge of eligibility requirements and application processes, Edgardo takes a personal approach to help clients and their patients identify insurance programs during times of need. He began his career at a large urban hospital in New Jersey, where he quickly rose to a management role. Edgardo has obtained certification as a CRCR and Insurance Navigator. His passion lies in seeing his clients succeed through process improvement, employee training, professional development, and superior client service. In his spare time, Edgardo enjoys sports and physical fitness.

Greg  Dondero
Business Development

Sales Executive

Greg joined the PF Concepts sales team in 2023 and brings over 25 years of business development experience in the healthcare industry.  A highly motivated and accomplished sales leader, Greg’s expertise in the areas of revenue cycle management, value-based reimbursement and health information technology has helped his clients improve their efficiency and financial success.  Greg excels in complex selling environments, skillfully analyzing, cost justifying and transferring customer needs and requirements into value-add business solutions.  A highly regarded team player, Greg is adept at working with cross functional teams to find the best solutions for complex issues.  Greg is an active member of both HFMA and AAHAM.  Greg also enjoys restoring cars and traveling in his spare time.

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Eric Pineiro

Business Development

Sales Executive

Eric Pineiro is a powerful business driver whose entrepreneurial clarity of vision and instincts have brought multiple companies through rapid and continuous growth. Prior to joining the PF Concepts team, he obtained over 30 years of expertise specialized in business and has been unstoppable ever since. From sales, business development and revenue cycle specialist he continues to prove his success. Eric owned multiple profitable businesses with many achievements in growth and efficiency.  At PF Concepts Eric can quickly identify areas of opportunity and team up with key stakeholders to implement process improvements. Erics ability to excel in process improvement strategies and collaboration to optimize patient satisfaction and financial performance is an asset to our affiliates and our company. Eric is passionate about the community prioritizing their health over the unknown of finances in the healthcare industry.

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Peter Pollio

Business Development

Sales Executive

Peter Pollio is a highly motivated salesperson who joined PF Concepts in 2023. Prior to being with PF Concepts, he worked with Health Systems to optimize their revenue cycle practices since joining the workforce in 2020. His genuine approach to relationship building has provided him with a vast network of all levels of revenue cycle representatives and executives. Peter’s ability to understand and optimize financial performance is greatly trusted and relied upon by his clients. As an extremely active member of HFMA and AAHAM, he sits on multiple committees and boards within these organizations up and down the East Coast. He has been awarded multiple awards and accolades for his service to his clients, specifically for exceeding metrics and applying a truly thoughtful approach to his client’s operations. In his leisure time, Peter enjoys long distance running, fishing, reading, and anything sports related.

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Shaheedah joined PF Concepts in 2022 and quickly became a valuable asset in all of the company’s accounting functions.  With over 8 years of accounting experience, Shaheedah is now responsible for Accounts Payable, Payroll, and Accounting.  Shaheedah graduated from Arizona State University with a B.S. in Sociology with a minor in Accounting. In addition to her work at PF Concepts, Shaheedah is active in her community as a Treasurer for a non-profit organization that serves at risk women and their families.  In her spare time Shaheedah enjoys visiting museums, watching sports and traveling.

Shaheedah Dunn

Financial Accounting

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Madison joined the PF Concepts HR department in 2020 and is responsible for recruitment, employee relations, training and development, and compliance. She holds a Bachelor of Science in Accountancy from Liberty University and previously worked for an accounting agency before joining PF Concepts. Madison’s diverse background in accounting and human resources makes her an invaluable asset to the PF Concepts Administrative Team. In her spare time, she enjoys movies, music, and spending time with her family.

Madison Pineiro

Human Resources

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